Marketing Analyst

  • Marketing
  • Bucuresti, Romania

Marketing Analyst

Job description

· Prepare daily, weekly and monthly reports which include main KPI’s of an ecommerce company

· Analyze web traffic indicators and traffic sources indicators (traffic, costs, CPC, Revenues, Profits, ROI) in order to identify improvement opportunities

· Perform specific ecommerce analyses like customer lifetime value, cohort analysis, churn analysis, customer segmentation

· Prepare ad-hoc reports and draw conclusions for large promotional campaigns or on site promotions related to revenues, profitability, new customers or other KPIs followed

· Monitor, analyze and prepare reports with main competitor’s performances, campaigns and marketing mix

· Analyses, scenarios, simulations and presentations for the budgeting and forecasting process

· Collect and interpret data from our customer’s feedback and market research studies

· Collaborate with internal stakeholders and departments, in order to understand business needs, goals, KPIs

· Support with insights and recommendations the Marketing, Commercial and Management teams

· Define reporting requirements for new product enhancements and work closely with the team to build additional reporting methods

Requirements

- At least 3 years experience in digital marketing

- Very good knowledge of web analytics tools (Google Analytics)

- General understanding of SEO, PPC, Email Marketing and Social Media Marketing campaigns

- Principles knowledge related to profitability, pricing, purchasing, promotional campaigns

- Skill in analyzing and interpreting data

- Accuracy in working with large amounts of data

- University degree: Mathematics (preferably), Statistics or Marketing

- Advanced Excel skills- Excelent English (spoken and written)

- Analytical, detail oriented, with a logical mindset

 

Our offer:

Elefant.ro’s success tells the story of our exceptional team and our efforts. We are always happy to welcome new colleagues to join us in creating the best online shopping experience for our customers. You will work in a dynamic multicultural working enviroment, with the possibility to learn and become a marketing professional.We have flexible working hours, meal tickets, great location and a very nice and motivated team, waiting for you. 

Let's work together and make our clients happy!